Any nonprofit organization that wants to thrive needs excellent marketing and engaging visual content. That’s where Expanded Circle Collective steps in offering creative solutions to small grassroots nonprofits that otherwise couldn’t afford the large expense of a branding overhaul. As the Lead Designer, I was tasked with creating our brand. Our strategy was to appeal to activists, the name “Expanded Circle” meant expanding outreach efforts through impactful branding. The two Cs in the logo widen and enlarge like expanding circles. The use of red and black evoke feelings of importance, passion, and aggressiveness in activism work. I also chose a modernized version of the Swiss style for its emphasis on simplicity and purpose where “form follows function.” Something we strive to achieve in our work.