Kenas Home

Role: Branding | Concept | Design

Kenas Home is a branch of Living Style Group, a billion-dollar global design and manufacturing company for high-end decors and furniture. They wanted a rebrand that reflects their commitment to delivering elegant, high-end, sophisticated, and fashion-forward designs. I worked with them to develop a cohesive identity system that aligns with their brand attributes, and establish their positioning as a premium service provider for furnitures and decors.

Kenas Home entrusted me with a lot of creative freedom exploring various typographic treatments, marks, and styles as long as the logo exemplifies their brand values. The initial stage of concepting consisted of 25 thumbnail variations, then nailing down to three logo concepts before deciding on the final logo.

 

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