Any nonprofit organization that wants to thrive needs excellent marketing and engaging visual content. That’s where Expanded Circle Collective steps in offering creative solutions to small grassroots nonprofits that otherwise couldn’t afford the large expense of a branding overhaul. As the Lead Designer, I was tasked with creating our brand. Our strategy was to appeal to activists, the name “Expanded Circle” meant expanding outreach efforts through impactful branding. The two Cs in the logo widen and enlarge like expanding circles. The use of red and black evoke feelings of importance, passion, and aggressiveness in activism work. I also chose a modernized version of the Swiss style for its emphasis on simplicity and purpose where “form follows function.” Something we strive to achieve in our work.

Kenas Home is a branch of Living Style Group, a billion-dollar global design and manufacturing company for high-end decors and furniture. They wanted a rebrand that reflects their commitment to delivering elegant, high-end, sophisticated, and fashion-forward designs. I worked with them to develop a cohesive identity system that aligns with their brand attributes, and establish their positioning as a premium service provider for furnitures and decors.